04
Web Design
Luminary
A clean subscription website redesign focused on clarity, performance, usability, and stronger long-term user engagement.
Project overview
Luminary’s website was redesigned to strengthen its subscription experience through clearer structure, refined layouts, and more intentional messaging. The main goal was to simplify navigation, reduce cognitive load, and help users quickly understand the value of the service while moving confidently toward subscription decisions.
Project process
We began by reviewing existing user behavior to identify friction points and areas of confusion. Layouts were restructured to improve content flow, typography was refined for better readability, and spacing was adjusted to create a calmer, more focused experience across all key sections.
Final result
The final website delivers a faster, cleaner, and more intuitive experience. Improved hierarchy and clearer messaging increased engagement and usability, helping Luminary present a modern, trustworthy brand while supporting long-term subscription growth.
